Visitor engagement and the overall visitor experience reaches far beyond the time they spend at your venue. From their very first interaction with your brand, whether it be on your website or a conversation with one of your sales reps, it pays to engage with your visitors in a meaningful way. The way we use CRM to segment and effectively communicate with our customers is the key to successful digital visitor engagement before, during and after their visits.
The information needed by our customers should be readily available, communication should be slick and they should be engaged in our brand before they arrive at the gates.
By applying CRM techniques and effective marketing communications, we can guide our visitors on a journey and ensure that they have positive experiences each time they interact with the brand. This will lead to repeat visits and positive referrals.