Sawgrass Recreation Park has selected New Vue as their latest marketing partner. New Vue’s CRM strategy will improve visitor experience, as well as business operations. New Vue will assist Sawgrass by providing marketing services, CRM and business intelligence reporting.
Using Microsoft’s Power BI, New Vue can analyze the park’s business data to help Sawgrass improve overall efficiency. New Vue will also provide CRM and marketing services to improve the customer experience through targeted communications before and after a customer visits the park.
The South Florida attraction has provided guided Airboat Tours into the Everglades for over 30 years. Visitors travel from all over the world to Florida. Experiencing the Everglades is an absolute must for any visitor heading to the region.
“Who our visitors are, where they come from, how our affiliate partners are performing, are all key metrics we want to understand and measure, ” says Melissa Soverns COO.
“Beyond this, we want to provide our visitors with the service and information they need every step of the way. From initially purchasing a ticket to our Trip Advisor ratings once they leave us. Customer experience is everything.”